Starting a Nonprofit for the Holidays


I hope your holiday season is going well.

In the event you feel led to start and establish your own nonprofit organization this holiday season, I wanted to share with you how I started The Proverbs 31 Women’s Organization around this same time.

📍Mission + Purpose

I started The Proverbs 31 Women’s Organization on December 19, 2016, because I was called by God to raise up young women in God’s image.

As a Coach and Consultant for women ready to start their own nonprofit organizations, I always encourage women to know the mission and purpose behind the nonprofit they feel led to start.

This is an important step because everything your nonprofit organization will do will spring up from its purpose and mission.

A purpose-led organization has the potential to reach its target audience (need-based group) more effectively.

The more specific your nonprofit’s purpose, the easier it will be for you and your Board of Directors to follow through with your nonprofit’s programs and services for the community.

Take the time in the beginning of your draft period to fully understand the needs and pain points of your audience (need-based group). This research will serve you well when it comes time to draft out the procedures needed to institute your nonprofit’s programs and services.

📍Who to Serve

When working with new nonprofit Founders, a common question I get is, “How do I know who to serve?”

Your nonprofit organization should be supplying a need to the community or benefiting an important cause.

Who you serve is directly connected to the purpose and mission of your nonprofit organization. This is why it’s important to research the group of people you feel called and led to service through your organization.

Most new nonprofit Founders have a personal connection to the group they believe they feel called to serve. Whether they are a single mother who feels called to help other single mothers, someone who was once homeless who feels called to provide care and shelter to the homeless, or someone who was raised without proper mentorship who feels called to mentor the youth. Your target need-based group will usually be tied to your past experiences, so start there.

I was qualified to start The Proverbs 31 Women’s Organization because as a young woman who struggled through life due to a lack of sound female mentorship, I can relate and connect to the group of women God has called me to serve. I grew up in low-income communities, so I understand the difficulties and environments that exist within under-served areas. My nonprofit organization targets young teenage girls and young adult women. My experiences excelling through high school, college, and post-college have allowed me the opportunity to give back to my community through my nonprofit organization in various ways.

📍Service + Programs

After establishing your nonprofit’s purpose, mission, and need-based group, you will need to develop your nonprofit organization’s programs and services.

To better understand what your target audience will need the most from your organization, I recommend volunteering with other nonprofit organizations in your area who service the same/similar group.

Before I started my nonprofit organization, I was serving with several other nonprofit organizations in my area.

I was a servant before God elevated me to leadership.

I get more detailed about programs and services for nonprofits with my clients during one-on-one coaching sessions, but to get your wheels turning, I recommend starting out with 1-2 programs/services as a new nonprofit organization. Keep it simple.

Once established, you will find out what programs/services need to stay and what programs/services need to go to better service your community.

📍Establishing Support

Like any new business, you will need support from others to cover more ground.

For new Founders, I recommend leaning on the support of those you’ve already established trust with. This can be family members, coworkers, friends, and church members.

When I started my nonprofit organization, I leaned on the support of my church members and community leaders I established connections with as I served various organizations.

What you do in your hidden season matters.

Before God inspired me to start my own nonprofit organization, I was involved in the service of others through volunteer work. I have always loved serving others, and this is what I continue to do to this day.

If you have no desire to serve your community, then a nonprofit organization structure is not be ideal for you.

Nonprofit organizations create avenues for those who want to serve, to serve those who need to be served.

Establishing trust within the community you wish to provide services for is imperative as a nonprofit Founder/CEO.

📍Nonprofit Funding

Every nonprofit organization should have a sustainability plan that includes funding.

Through my years of running a nonprofit organization and working alongside other nonprofits, I’ve learned the importance of creating multiple streams of revenue to support organizational efforts.

Although nonprofit organizations differ in structure from that of for-profit businesses, both entities require business acumen to stay operational and running past the 5-year mark.

Understanding what your nonprofit needs in order to survive tough economical seasons is important to keep your nonprofit organization alive and serviceable.

Technological advances help make it easier for community members and grant holders to find and fund nonprofit organizations that speak to their passions and core values.

As a nonprofit organization, the community will need your passion, service, and programs; your nonprofit organization will need your community’s funding and support.

Thanks for stopping by!

I pray this post encourages you to walk out your God-given assignment, in purpose, by faith.

– Crystal Ngumezi | CEO, Founder | Proverbs 31 Women’s Organization

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